5 Examples of Native Advertising

What Is Native Advertising Whether or not you’ve heard the new term, “Native Advertising”, or not, it’s a term you should become familiar with. Native Advertising may just be the latest “buzz” word, but the concept will likely be around for quite some time. Native Advertising is the idea of creating informative or entertaining, non-disruptive content tailored specifically to the individual platform that it is being sponsored on (not to be confused with an advertorial which is similar but less obvious and typically more “pitchy”). Wikipedia describes Native Advertising as: …a web advertising method in which the advertiser attempts to … Continue reading

What is Content Marketing

Content Marketing – What it is & How it Works Content marketing has been around for a very long time, ever since the beginning of SEO, but now, more than ever, it is becoming increasing more important for any online marketing strategy. Content marketing involves, as the name implies, creating content for your site and using it to market your business. What many business owners don’t understand is what that content should be about. For instance, things like: Company goings-on Your company’s upcoming events New deals or promotions Articles on why people should buy your product A knowledge base of … Continue reading