5 Examples of Native Advertising

What Is Native Advertising

Whether or not you’ve heard the new term, “Native Advertising”, or not, it’s a term you should become familiar with. Native Advertising may just be the latest “buzz” word, but the concept will likely be around for quite some time. Native Advertising is the idea of creating informative or entertaining, non-disruptive content tailored specifically to the individual platform that it is being sponsored on (not to be confused with an advertorial which is similar but less obvious and typically more “pitchy”).

Wikipedia describes Native Advertising as:

…a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed.

5 Examples of Native Advertising

To better understand what native advertising is, I find the best way is to consider some real-world examples of native advertising so here are 5 examples of native advertising:

  • 1. Forbes AdVoice – SAP Sponsored Post

Native Advertising

  • 2. Google AdWords Paid Listings

Native Advertising Example

  • 3. LinkedIn Sponsored Content Updates

Native Advertising

  • 4. Twitter’s Promoted Listings

Example of Native Advertising

  • 5. Around the Web Sponsored Articles

Example of Native Advertising

So, as you can see from the examples of native advertising above, the idea is to be non-disruptive, match the context of the site that the content is posted on, and provide positive user experience. You can also see more about native advertising on Joe Pulizzi’s, author of “Epic Content Marketing”, LinkedIn post: The Ultimate Guide to Native Advertising.

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About Nate Wheeler

Quickly adapting to the constantly changing world of online marketing, Nate Wheeler has taken to blogging in order to share his knowledge on SEO and online marketing while continuously expanding upon that knowledge. Nate has over 10 years experience within the industry, working with hosting, web design, PPC management, SEO, and content marketing. While he enjoys nothing more than snowboarding and watching football with an ice cold beer, his second favorite thing is learning and discussing online marketing tactics, strategies, and trends.
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