What Is Native Advertising
Whether or not you’ve heard the new term, “Native Advertising”, or not, it’s a term you should become familiar with. Native Advertising may just be the latest “buzz” word, but the concept will likely be around for quite some time. Native Advertising is the idea of creating informative or entertaining, non-disruptive content tailored specifically to the individual platform that it is being sponsored on (not to be confused with an advertorial which is similar but less obvious and typically more “pitchy”).
Wikipedia describes Native Advertising as:
…a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed.
5 Examples of Native Advertising
To better understand what native advertising is, I find the best way is to consider some real-world examples of native advertising so here are 5 examples of native advertising:
- 1. Forbes AdVoice – SAP Sponsored Post
- 2. Google AdWords Paid Listings
- 3. LinkedIn Sponsored Content Updates
- 4. Twitter’s Promoted Listings
- 5. Around the Web Sponsored Articles
So, as you can see from the examples of native advertising above, the idea is to be non-disruptive, match the context of the site that the content is posted on, and provide positive user experience. You can also see more about native advertising on Joe Pulizzi’s, author of “Epic Content Marketing”, LinkedIn post: The Ultimate Guide to Native Advertising.
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